2023-2024 Undergraduate Catalog 
    
    Apr 20, 2025  
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 330 - PRINCIPLES OF MARKETING


(DESIGNATED SERVICE-LEARNING COURSE) credit 3 hrs. The course takes an integrated, analytical approach to both macro- and micro-marketing problems. Primary concern is focused on micro-marketing. Specifically, emphasis is given to product, promotion, distribution, and pricing from the perspective of the firm.

Credits: 3

Prerequisites
BA 130