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Feb 05, 2025
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MKT 330 - PRINCIPLES OF MARKETING (DESIGNATED SERVICE-LEARNING COURSE) credit 3 hrs. The course takes an integrated, analytical approach to both macro- and micro-marketing problems. Primary concern is focused on micro-marketing. Specifically, emphasis is given to product, promotion, distribution, and pricing from the perspective of the firm.
Credits: 3
Prerequisites BA 130
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