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Benedict College
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Benedict College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award baccalaureate and masters degrees. Contact the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033- 4097 or call 404-679-4500 for questions about the accreditation of Benedict College.

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Benedict College

Undergraduate Catalog

Feb 05, 2025

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Undergraduate Catalog

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MASS 130 - INTRODUCTION AND HISTORTY OF MASS MEDIA

This course introduces students to the history and the present stale of mass communication as social and cultural activity and mass media as an industry. The structure, economics and cultural impact of various traditional and emergent mass media are explored. Students will gain a basic understanding of how the print, broadcast, electronic and photographic media function as well as their history and present challenges. In addition, students will he introduced to public relations and advertising as media industries. The course explores practical considerations in choosing and establishing a career in the media.

Credits: 3