2025-2027 Benedict College Graduate Catalog 
    
    Dec 16, 2025  
2025-2027 Benedict College Graduate Catalog

SMM 5003 - MARKETING IN SPORT


The course will link the theory and practice of sport marketing and prepare candidates on the role of the sport consumer and how their experiences are influenced by strategic marketing, market research, target marketing, media promotions, sales & ticketing, and legislation and rise of emerging technologies.

Credits: 3