2024-2025 Undergraduate Benedict Catalogue

Sep 13, 2025

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2024-2025 Undergraduate Benedict Catalogue

Business Administration, Digital Marketing Concentration, B.S.

*Major courses require a “C” or better.

Freshman Year

First Semester

ENG 131 - ANALYSIS AND ARGUMENTATION Credits: 3
MATH 138 - COLLEGE ALGEBRA Credits: 3
Science Requirement Credits:4
* BA 130 - INTRODUCTION TO BUSINESS Credits: 3
AA 111 - THE COLLEGE EXPERIENCE Credits: 1

Total SCH 14

Second Semester

ENG 132 - INFORMATION, LITERACY & RESEARCH Credits: 3
MATH 139 - PRECALCULUS Credits: 3
Global & Intercultural Learning Credits:3
HIST 130 - INTRODUCTION TO AFRICAN AMERICAN HISTORY Credits: 3
* BA 131 - BUSINESS APPLICATION SOFTWARE Credits: 3

Total SCH 15

Sophomore Year

First Semester

ENG 237 - ORAL COMMUNICATION Credits: 3
* BA 235 - BUSINESS STATISTICS Credits: 3
OR
* MATH 236 - PROBABILITY AND STATISTICS Credits: 3
BA 234 - INTRODUCTION TO DESIGN THINKING Credits: 3
* ACC 231 - PRINCIPLES OF FINANCIAL ACCOUNTING Credits: 3
* EC 231 - MICROECONOMICS Credits: 3
AA 211 - PROFESSIONAL PATHWAYS DEVELOPMENT Credits: 1

Total SCH 16

Second Semester

FS 233 - INTERMEDIATE FRENCH Credits: 3
OR
SP 233 - INTERMEDIATE SPANISH Credits: 3
OR
AR 233 - INTERMEDIATE ARABIC Credits: 3
* ACC 232 - PRINCIPLES OF MANAGERIAL ACCOUNTING Credits: 3
* BA 231 - BUSINESS COMMUNICATION Credits: 3
* BA 237 - BUSINESS LAW Credits: 3
* EC 230 - MACROECONOMICS Credits: 3

Total SCH 15

Junior Year

First Semester

* BA 331 - RESEARCH PROJECT I Credits: 3
* BA 340 - INTERNSHIP Credits: 3
* FIN 330 - PRINCIPLES OF FINANCE Credits: 3
* MGT 330 - PRINCIPLES OF MANAGEMENT Credits: 3
* MKT 330 - PRINCIPLES OF MARKETING Credits: 3

Total SCH 15

Second Semester

* BA 330 - QUANTITATIVE METHODS Credits: 3
* BA 332 - RESEARCH PROJECT II Credits: 3
* DM 330 - SOCIAL MEDIA MARKETING Credits: 3
* DM 331 - EMAIL MARKETING Credits: 3
* DM 333 - VIRAL AND ORGANIC GROWTH Credits: 3

Total SCH 15

Senior Year

First Semester

* BA 431 - CAREER PREPARATION STRATEGIES Credits: 3
* BA 433 - INTERNATIONAL BUSINESS Credits: 3
* DM 430 - SEO & SEM Credits: 3
* Business Elective Credits:3
* Business Elective Credits:3

Total SCH 15

Second Semester

* BA 432 - SENIOR CAPSTONE Credits: 3
* DM 432 - DIGITAL MARKETING ANALYTICS Credits: 3
* MGT 437 - BUSINESS POLICY Credits: 3
* Business Elective Credits:3
Elective Credits:3

Total SCH 15

Total SCH 120

SCH in Major 84