2024-2025 Undergraduate Benedict Catalogue 
    
    Jul 18, 2025  
2024-2025 Undergraduate Benedict Catalogue

MKT 330 - PRINCIPLES OF MARKETING


(DESIGNATED SERVICE-LEARNING COURSE) credit 3 hrs. The course takes an integrated, analytical approach to both macro- and micro-marketing problems. Primary concern is focused on micro-marketing. Specifically, emphasis is given to product, promotion, distribution, and pricing from the perspective of the firm.

Credits: 3

Prerequisites
BA 130